/* Lawrence Ballenger — Influencer Marketing Consulting
   Palette pulled from the consulting deck: navy #1E2761 · teal #02C39A · pale blue #CADCFC.
   Teal is 2.26:1 on white — use it for fills, buttons and rules only.
   For teal as TEXT, use --accent-deep (#00795E, 4.9:1). */

:root {
  --navy: #1E2761;
  --navy-2: #27306E;
  --navy-deep: #1A1F3D;
  --paper: #FFFFFF;
  --paper-2: #F4F7FE;
  --pale: #CADCFC;
  --line: #DCE4F5;
  --line-2: #C3CFE8;
  --text: #1A1F3D;
  --muted: #5A6178;
  --accent: #02C39A;
  --accent-deep: #00795E;
  --on-accent: #0B1533;
  --serif: "Fraunces", "Iowan Old Style", Georgia, serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  --max: 1120px;
  --pad: clamp(20px, 5vw, 48px);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img, svg { max-width: 100%; }

a { color: var(--navy); text-decoration: underline; text-underline-offset: 3px; }
a:hover { color: var(--navy-2); }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); }

section { padding: clamp(64px, 9vw, 116px) 0; border-top: 1px solid var(--line); }
section:first-of-type { border-top: 0; }

/* ---------- Type ---------- */
h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.08; letter-spacing: -0.02em; margin: 0 0 0.5em; color: var(--navy); }
h1 { font-size: clamp(2.5rem, 6.2vw, 4.4rem); }
h2 { font-size: clamp(1.9rem, 4vw, 3rem); }
h3 { font-size: clamp(1.15rem, 2vw, 1.4rem); letter-spacing: -0.01em; }
p { margin: 0 0 1.1em; }
.lede { font-size: clamp(1.1rem, 1.8vw, 1.3rem); color: var(--muted); max-width: 62ch; }
.eyebrow {
  font-size: 0.74rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--navy); margin: 0 0 20px; font-family: var(--sans);
}
.muted { color: var(--muted); }
.tight { max-width: 66ch; }

/* ---------- Nav ---------- */
header.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,0.92); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav-in { display: flex; align-items: center; justify-content: space-between; gap: 16px; height: 66px; }
.brand { font-family: var(--serif); font-size: 1.05rem; color: var(--navy); letter-spacing: -0.01em; text-decoration: none; }
.brand b { font-weight: 600; }
.brand span { color: var(--muted); font-family: var(--sans); font-size: 0.78rem; letter-spacing: 0.06em; text-transform: uppercase; margin-left: 10px; }
.nav-links { display: flex; align-items: center; gap: 26px; }
.nav-links a { color: var(--muted); font-size: 0.9rem; font-weight: 500; text-decoration: none; }
.nav-links a:hover { color: var(--navy); }
@media (max-width: 820px) { .nav-links a:not(.btn) { display: none; } .brand span { display: none; } }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 9px;
  background: var(--accent); color: var(--on-accent);
  font-weight: 700; font-size: 0.95rem; letter-spacing: -0.01em;
  padding: 13px 22px; border-radius: 999px; border: 1px solid var(--accent);
  text-decoration: none;
  transition: transform .12s ease, background .12s ease;
}
.btn:hover { background: #04D8AB; color: var(--on-accent); transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--navy); border-color: var(--line-2); }
.btn.ghost:hover { background: var(--paper-2); border-color: var(--navy); color: var(--navy); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }

/* ---------- Hero ---------- */
.hero { padding-top: clamp(56px, 8vw, 96px); position: relative; overflow: hidden; }
.hero h1 { max-width: 15ch; }
.hero h1 em { font-style: normal; color: var(--accent-deep); }
.hero .lede { margin-top: 22px; }
.hero-note { margin-top: 26px; font-size: 0.88rem; color: var(--muted); }
.hero-grid { display: grid; grid-template-columns: 1.35fr 0.65fr; gap: 48px; align-items: center; }
@media (max-width: 900px) { .hero-grid { grid-template-columns: 1fr; gap: 30px; } .hero-art { display: none; } }

/* ---------- Stat bar ---------- */
.statbar {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--line); border-radius: 14px; overflow: hidden;
  margin-top: 52px; background: var(--paper-2);
}
.statbar div { padding: 24px 22px; border-right: 1px solid var(--line); }
.statbar div:last-child { border-right: 0; }
.statbar b {
  display: block; font-family: var(--serif); font-size: clamp(1.9rem, 3.4vw, 2.6rem);
  color: var(--navy); font-weight: 600; line-height: 1;
}
.statbar span { display: block; margin-top: 9px; font-size: 0.82rem; color: var(--muted); line-height: 1.4; }
@media (max-width: 760px) {
  .statbar { grid-template-columns: 1fr 1fr; }
  .statbar div:nth-child(2) { border-right: 0; }
  .statbar div:nth-child(1), .statbar div:nth-child(2) { border-bottom: 1px solid var(--line); }
}

/* ---------- Grids / cards ---------- */
.grid { display: grid; gap: 20px; }
.g2 { grid-template-columns: repeat(2, 1fr); }
.g3 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 880px) { .g3 { grid-template-columns: 1fr; } .g2 { grid-template-columns: 1fr; } }

.card {
  background: var(--paper-2); border: 1px solid var(--line);
  border-radius: 14px; padding: 28px 26px;
}
.card h3 { margin-bottom: 10px; }
.card p { color: var(--muted); }
.card p:last-child { margin-bottom: 0; }
.card .num {
  font-family: var(--serif); font-size: 0.95rem; color: var(--accent-deep);
  display: block; margin-bottom: 14px; letter-spacing: 0.08em; font-weight: 600;
}

.section-head { margin-bottom: 44px; }
.section-head h2 { max-width: 20ch; }

/* ---------- Checklist ---------- */
ul.check { list-style: none; padding: 0; margin: 0; }
ul.check li { position: relative; padding-left: 30px; margin-bottom: 13px; color: var(--muted); }
ul.check li::before {
  content: ""; position: absolute; left: 0; top: 9px;
  width: 14px; height: 8px; border-left: 2px solid var(--accent-deep); border-bottom: 2px solid var(--accent-deep);
  transform: rotate(-45deg);
}
ul.check li b { color: var(--text); font-weight: 600; }

/* ---------- Big results ---------- */
.results { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.result { border: 1px solid var(--line); border-radius: 14px; padding: 34px 28px; background: var(--pale); }
.result b { display: block; font-family: var(--serif); font-size: clamp(3rem, 7vw, 4.6rem); line-height: 0.95; color: var(--navy); font-weight: 600; }
.result span { display: block; margin-top: 14px; color: #33406B; font-size: 0.95rem; }
@media (max-width: 880px) { .results { grid-template-columns: 1fr; } }

.brandline { margin-top: 34px; border-top: 1px solid var(--line); padding-top: 26px; }
.brandline p { font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; }
.brandline ul { list-style: none; display: flex; flex-wrap: wrap; gap: 10px 12px; padding: 0; margin: 0; }
.brandline li {
  font-family: var(--serif); font-size: 1.05rem; color: var(--navy);
  border: 1px solid var(--line-2); border-radius: 8px; padding: 8px 16px; background: var(--paper);
}

/* ---------- Pricing ---------- */
.pricing { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: start; }
@media (max-width: 940px) { .pricing { grid-template-columns: 1fr; } }
.plan { border: 1px solid var(--line); border-radius: 16px; padding: 30px 26px; background: var(--paper-2); position: relative; }
.plan.featured { border: 2px solid var(--accent); background: var(--paper); }
.tag {
  position: absolute; top: -11px; left: 26px;
  background: var(--navy); color: #fff;
  font-size: 0.68rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  padding: 4px 12px; border-radius: 999px;
}
.plan.featured .tag { background: var(--accent); color: var(--on-accent); }
.plan h3 { margin-bottom: 6px; }
.price { font-family: var(--serif); font-size: 2.2rem; color: var(--navy); line-height: 1.1; margin: 14px 0 4px; }
.price small { font-family: var(--sans); font-size: 0.85rem; color: var(--muted); font-weight: 500; }
.terms { font-size: 0.85rem; color: var(--muted); margin-bottom: 20px; padding-bottom: 20px; border-bottom: 1px solid var(--line); }
.plan ul.check li { font-size: 0.93rem; margin-bottom: 10px; }

.guarantee {
  margin-top: 26px; border: 1px solid var(--accent); border-radius: 14px;
  padding: 24px 26px; background: rgba(2,195,154,0.08);
}
.guarantee p { margin: 0; font-size: 0.98rem; color: var(--text); }
.guarantee b { color: var(--accent-deep); }

/* ---------- Steps ---------- */
.steps { display: grid; gap: 0; border: 1px solid var(--line); border-radius: 14px; overflow: hidden; }
.step { display: grid; grid-template-columns: 76px 1fr; gap: 22px; padding: 28px 26px; border-bottom: 1px solid var(--line); background: var(--paper-2); }
.step:last-child { border-bottom: 0; }
.step .n { font-family: var(--serif); font-size: 2rem; color: var(--accent-deep); line-height: 1; font-weight: 600; }
.step h3 { margin-bottom: 6px; }
.step p { margin: 0; color: var(--muted); }
@media (max-width: 620px) { .step { grid-template-columns: 1fr; gap: 8px; } }

/* ---------- FAQ ---------- */
details { border-bottom: 1px solid var(--line); padding: 20px 0; }
details summary {
  cursor: pointer; list-style: none; font-family: var(--serif); font-size: 1.15rem;
  color: var(--navy); display: flex; justify-content: space-between; gap: 20px; align-items: baseline;
}
details summary::-webkit-details-marker { display: none; }
details summary::after { content: "+"; color: var(--accent-deep); font-size: 1.4rem; line-height: 1; }
details[open] summary::after { content: "–"; }
details p { margin: 14px 0 0; color: var(--muted); max-width: 72ch; }

/* ---------- CTA / contact (inverted navy band) ---------- */
.cta { background: var(--navy); color: #E8EEFB; border-top: 0; }
.cta h2 { color: #fff; max-width: 18ch; }
.cta .lede { color: var(--pale); }
.cta .eyebrow { color: var(--accent) !important; }
.cta a { color: var(--accent); }
.cta .btn { background: var(--accent); color: var(--on-accent); border-color: var(--accent); }
.cta .btn.ghost { background: transparent; color: #fff; border-color: rgba(255,255,255,0.35); }
.cta .btn.ghost:hover { background: rgba(255,255,255,0.1); color: #fff; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
@media (max-width: 880px) { .contact-grid { grid-template-columns: 1fr; gap: 34px; } }
.contact-list { list-style: none; padding: 0; margin: 26px 0 0; }
.contact-list li { padding: 14px 0; border-top: 1px solid rgba(255,255,255,0.18); font-size: 1.05rem; }
.contact-list li span { display: block; font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--pale); margin-bottom: 3px; }

form label { display: block; font-size: 0.8rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--pale); margin-bottom: 6px; font-weight: 600; }
form input, form textarea {
  width: 100%; padding: 12px 14px; margin-bottom: 16px;
  border: 1px solid rgba(255,255,255,0.25); border-radius: 9px;
  font-family: var(--sans); font-size: 1rem; background: #fff; color: var(--text);
}
form input:focus, form textarea:focus { outline: 2px solid var(--accent); outline-offset: 1px; }
form textarea { min-height: 120px; resize: vertical; }
form .btn { background: var(--accent); color: var(--on-accent); border-color: var(--accent); cursor: pointer; }
form .btn:hover { background: #04D8AB; }
.hp { position: absolute; left: -9999px; }

/* ---------- Footer ---------- */
footer { border-top: 1px solid var(--line); padding: 44px 0; font-size: 0.88rem; color: var(--muted); background: var(--paper); }
.foot-in { display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; }
footer a { color: var(--muted); }
footer a:hover { color: var(--navy); }
.foot-links { display: flex; gap: 20px; flex-wrap: wrap; }

/* ---------- Misc ---------- */
.pill {
  display: inline-block; border: 1px solid var(--line-2); border-radius: 999px;
  padding: 5px 14px; font-size: 0.8rem; color: var(--navy); background: var(--paper); margin: 0 8px 8px 0;
}
.rule { height: 1px; background: var(--line); border: 0; margin: 0; }
.callout { border-left: 3px solid var(--accent); padding-left: 22px; margin: 30px 0; }
.callout p { margin: 0; }

/* ---------- Guarantee strip (above the fold) ---------- */
.gbar {
  margin-top: 34px; display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px;
  border: 2px solid var(--accent); border-radius: 14px;
  padding: 18px 22px; background: rgba(2,195,154,0.07);
}
.gbar .gtag {
  font-size: 0.68rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  background: var(--accent); color: var(--on-accent); padding: 5px 13px; border-radius: 999px;
  white-space: nowrap;
}
.gbar p { margin: 0; font-size: 0.98rem; color: var(--text); flex: 1 1 340px; }

/* ---------- Lead magnet ---------- */
.magnet {
  display: grid; grid-template-columns: 1fr 300px; gap: 44px; align-items: center;
  border: 1px solid var(--line); border-radius: 16px; padding: 38px 36px; background: var(--paper-2);
}
@media (max-width: 900px) { .magnet { grid-template-columns: 1fr; gap: 26px; } }
.magnet h2 { margin-bottom: 14px; }
.magnet .btn-row { margin-top: 24px; }
.sheet {
  background: #fff; border: 1px solid var(--line-2); border-radius: 10px;
  padding: 20px 22px; box-shadow: 0 10px 28px rgba(30,39,97,0.09);
}
.sheet b { display: block; font-family: var(--serif); color: var(--navy); font-size: 1.05rem; margin-bottom: 12px; }
.sheet ol { margin: 0; padding-left: 20px; }
.sheet li { font-size: 0.83rem; color: var(--muted); margin-bottom: 5px; }
.sheet .fill { margin-top: 12px; border: 1px solid var(--accent); border-radius: 6px; padding: 6px 9px; font-size: 0.74rem; color: var(--muted); }

/* ---------- Bonus stack ---------- */
.bonus { margin-top: 18px; padding-top: 16px; border-top: 1px dashed var(--line-2); }
.bonus p {
  font-size: 0.7rem; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--accent-deep); font-weight: 700; margin: 0 0 10px;
}
.bonus ul { list-style: none; padding: 0; margin: 0; }
.bonus li { position: relative; padding-left: 22px; font-size: 0.88rem; color: var(--muted); margin-bottom: 7px; }
.bonus li::before { content: "+"; position: absolute; left: 0; top: -1px; color: var(--accent-deep); font-weight: 700; }

/* ---------- Capacity / founding rate ---------- */
.capacity {
  margin-top: 26px; display: grid; grid-template-columns: 1fr 1fr; gap: 20px;
}
@media (max-width: 820px) { .capacity { grid-template-columns: 1fr; } }
.capacity div { border: 1px solid var(--line); border-radius: 14px; padding: 22px 24px; background: var(--paper-2); }
.capacity b { display: block; font-family: var(--serif); font-size: 1.15rem; color: var(--navy); margin-bottom: 7px; }
.capacity p { margin: 0; font-size: 0.92rem; color: var(--muted); }